Digital writing skills assignment 4

                                   

                   Digital Writing Skills assignment 4


I chose a topic of protecting the killer whales and selling an ethically produced campaign product where the profit goes to organisation that strives to improve the water quality and increase the amount of endangered species.

1.Instagram: 
Picture of the product, advertising the product with a short message about the profit and the organisation co-operated with.

2.Facebook: Direct people to the website to read more about endangered species and educate, hold reputation as a ethical company, do good. 

3. LinkedIn:
Professional text explaining the background of the organisation and connection between environment and cosmetics
 
"Lush cosmetics has always had passion for other species and the environment. Now it's time to focus on our oceans. Our oceans all over the planet are getting increasingly polluted with trash, toxic chemicals and noise. Lush works together with Oceanic society and encourages people to visit their website to educate themselves. Donations are welcome but the real change starts from understanding the facts. The more we know, the better individual choices we can make in our everyday life! Healthy oceans are not just important for wildlife, they are also vital for the humans survival in so many ways. 

4.Twitter: 

Share a picture that captures the attention and directs people to the website of Lush or the NGO where they can educate themselves, online shop for the products and communicate with the brand or other customers.

 It's time to focus on our oceans!
We have started a project to preserve wildlife and water and collaborated with Oceanic Society. Out of this collaboration came out a special product that you absolutely have to try! Not only does this soap give you a cooling and refreshed after-shower glow but it also gives you positive mind because 100% of the profit of the soap goes to the project with Oceanic society!
                   
Let's embrace our showers and protect the precious wildlife!"



Goals for each social medium
1.Instagram: advertisement, reputation, informing
2.Facebook: educating, redirecting to an official website
3.LinkedIn: educating, reputation, accountability
4.Twitter: sharing, brand-awareness, endorsing a product line



Sources:
 www.Lush.com
www.oceanicsociety.com